A close look at the indigenous fintech market and 63 moons technologies find a special place. The company has played a crucial role in defining the Indian financial sector to its current state and position. This fact can be substantiated by the gamut of products the company has rolled out in no time, provided a fillip to innovation in markets and its growth.
One of the finest products that 63 moons has launched in the Indian financial sector is ODIN, a platform that is used by brokers as a trading terminal. Needless to say, the company’s flagship programme has revolutionised the way brokerage services are offered and trading takes place in the Indian markets. So much so that in a short span of time post its launch, ODIN has been able to corner more than 80% of exchange solutions market share and is growing manifold.
Abiding by company’s efforts to innovate, coupled with unmatched success, ODIN Bot (Build operate transfer) was introduced to the existing platform. The invention was added to disrupt the way people are transacting in futures. Equipped with an automated chat bot that responds to chat-based queries, the platform is even more user-friendly.
The chat bot can work consistently and continuously without break. The clients can use chat language with short words and unstructured sentences, as if interacting with a human agent. All in all, the feature eliminates users’ dependency on customer care executives, thereby saving time and cost.
Adding on to the features, the cloud-based app uses AI, natural language processing and machine learning to provide a plethora of information such as market news, portfolio holdings, information on transactions to name a few.
What’s more, the platform provides consistency with no down time. It is available across platforms such as Twitter, FB Messenger, Skype or Telegram and even on client’s own business application. The system is self-learning and becomes more enriched over time with the increase in the number of queries. The platform can integrate with multiple sources at the back end via APIs, to provide any sort of business relevant information.
Needless to say, the platform with its new features is creating a massive social impact that has resulted in a massive financial inclusion in the Indian scenario.
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